Measuring Success: Key Metrics for Financial Wellness Programs

Jan 2 / Peter Waitzman

Financial wellness programs are becoming increasingly popular in today's companies. These programs aim to improve employees' financial well-being by providing education, resources, and support. While implementing a financial wellness program can be beneficial, it is crucial to measure its success to ensure that it is delivering the desired outcomes. In this article, we will explore the key metrics that can be used to measure the success of financial wellness programs.

The Importance of Measuring Success

Before diving into the key metrics, let's first understand why measuring success is essential for financial wellness programs. By evaluating the effectiveness of a program, employers can identify areas that require improvement and make data-driven decisions. Moreover, measuring success demonstrates the program's value to the organization and justifies the investment made in employee well-being.

Key Metrics for Measuring Success

  1. Employee Engagement: Employee participation and engagement are crucial indicators of a successful financial wellness program. Tracking the number of employees who actively participate in the program through workshops, webinars, or one-on-one sessions can provide insights into its effectiveness. Regularly monitoring engagement levels allows employers to identify whether the program is resonating with employees and making a positive impact.

  2. Financial Knowledge Gain: One of the core objectives of a financial wellness program is to impart financial knowledge and educate employees on various financial topics. Measuring the knowledge gained among participants can be done through pre and post-assessments. By comparing the results, employers can assess the program's effectiveness in increasing financial literacy. Additionally, conducting surveys or quizzes periodically can help track the knowledge retention rate over time.

  3. Behavioral Changes: A successful financial wellness program should encourage employees to make positive changes in their financial habits and behaviors. Measuring behavioral changes can be challenging, but tracking certain metrics can be indicative. For example, monitoring the percentage of employees who start saving regularly, reduce their debt, or improve their credit score can provide insights into the program's impact on behavior change.

  4. Employee Satisfaction: To gauge the success of a financial wellness program, it is vital to measure employee satisfaction. Gathering feedback from participants through surveys or interviews can help identify areas where the program excels and where improvements can be made. Employee satisfaction is a key metric as it reflects the overall effectiveness and perceived value of the program.

  5. Return on Investment (ROI): Employers need to justify the investment made in financial wellness programs. Measuring the program's ROI involves assessing the financial impact it has on the organization. This can be done by analyzing factors such as reduced absenteeism, increased productivity, decreased financial stress, and improved employee retention. By quantifying these outcomes, employers can determine whether the program is delivering a positive return on investment.


Measuring the success of financial wellness programs is essential to ensure that they are effective in improving employees' financial well-being. By tracking key metrics such as employee engagement, financial knowledge gain, behavioral changes, employee satisfaction, and ROI, organizations can gain insights into the program's impact and make informed decisions. Regular evaluation allows employers to adapt and enhance the program to better meet employees' needs. Ultimately, a successful financial wellness program contributes to a healthier and more financially secure workforce.