In an increasingly competitive industry, some credit unions realize that their competitive advantage is going beyond banking products. Credit Unions that are truly financial wellness organizations focus on solving the financial needs of their community and have deeper conversations and relationships.
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Appeal To New Members
Member growth is the key to a sustainable future, but finding and attracting qualifying new members becomes increasingly difficult. By partnering with Expedition Money to offer financial wellness to your existing members and prospects, you have a new opportunity to connect with your existing prospects but also have the potential of receiving a new associational charter and a whole new path to membership.
Deepen Relationships
The credit union's share of the member wallet is usually only a fraction of what's available. By becoming indispensable as a place for real financial solutions, you can earn a larger share responsibility of the members' assets and even have an opportunity to expand into new products and services.